Key Elements of the Structural Design of a Restaurant
While cafes, ice-cream parlors, restaurants, and other F&B establishments compete using promotions, locations, and prices, only a few of them wins when it comes to interior design. The majority of individuals are yet to realize this, but the fact remains that the eatery interior design influences consumer psychology and makes them request less or more. The interior design also affects the period the customers stay in the eatery.
The restaurant architecture, melodies, light, and seating options contribute to the eatery’s interior design. Below are the crucial elements of the structural design of a restaurant:
Colors play an indispensable role in restaurant design. Your potential consumers significantly impact the colors you’ll use in your eatery. Different colors provoke different feelings and create various frames of mind.
Some shades arouse diet while other colors suppress it. Different colors, such as orange, red, and more warm shades, are ranked as potent stimulants, hence why most restaurants prefer red for their interior design.
However, red stands as an intense shade, meaning it’s not pivotal to go overrate with it. Yellow brings out the customers’ tastes by providing them with positive emotions to the restaurant.
Most restaurants sell more because of their successful scent marketing strategy. Imagine how you’ll feel when passing by Starbucks or Wengers. Their products’ smell will get the better of you and encourage you to enter into these stores.
You may assume this to be a far-fetched thing, but research shows that the correct scent can boost your product sales by over 300 percent. Paderborn University conducted research showing that product scents promote purchasing intent by around 15% percent, consumers’ stay time by approximately 16%, and impulse purchasing by about 6%.
Seating falls under the unnoticed section of eatery interior design. The restaurant seats influence your consumers’ experiences and psychology. Have you ever observed how Subway and other QSRs have comfortable seat types, but not precisely the kind you wish to remain sitting on? These seats also feature a light feeling. These seat features encourage the consumers not to stay and stand out as fast eaters.
If you observe Starbucks, you’ll realize that it has cushioned, heavy and comfortable sofas, recliners & seats. These seat features encourage consumers to order more coffee and stay longer. These features also work exceptionally for fine dining eateries.
Combining alternate seating techniques such as hammocks/swings also encourages consumers to order more and stay longer in the eatery.
Lighting stands as an indispensable section of any eatery’s interior design. Your restaurant can’t make sense if everything else is perfect, but the lighting does not stand out. Technically, restaurant lighting falls into accent lighting, task lighting, and ambient lights.
Ambient lighting focuses on the restaurant’s general outlook and feel. Fine dining eateries usually apply dim ambient lighting looks to ensure the consumers experience a comfortable aura and relaxing mood.
Task lighting focuses on performing tasks. This lighting makes it easy for customers to go through the orders & menus and for servers to execute their duties. On the other hand, accent lighting focuses typically on decorative sections and for an additional touch.
Design & Architecture
Design & architecture are indispensable sections of an eatery interior design. The design is what defines the restaurant’s outlook and feel. It also impacts consumer experience since it involves planning the restaurant layout.
You’re likely to assume that music choice or general music is not vital, but that’s wrong. Music plays more roles other than filling the restaurant gaps.
Music volume is the first thing to consider. However, it’s tricky to decide on the correct music volume. A too-loud volume can make noise, but a too soft volume is not also the preferred option for other individuals because they don’t want other diners to hear their discussions. It’s recommended to rely on volume control methods, such as curtains, false ceilings, or carpets.
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