The construction industry is in a privileged place because most businesses haven’t had to shut down. The current climate will inevitably change the sector, and you may not recognize it for a while. However, you’re lucky that you can continue trading and limit the damage caused by current events.
Of course, this leaves you in a tricky position. Although you want to make a profit so that the business doesn’t file for bankruptcy, you can’t profiteer from a crisis, either. It’s not only immoral – it’s hard for employees, clients, and customers to the stomach and will ruin your reputation.
So, how do you profit in tough times without profiteering?
Engage Your Workforce
Let’s face it – the bosses aren’t the ones who will suffer the most from going back to work. Your position allows you the flexibility to work from anywhere, minimizing your risk. On the other hand, your workers are almost obliged to return to their site if they want to earn a good wage and keep their job.
As a leader, it’s your responsibility to ensure they are comfortable working again. Anyone who isn’t should understand that they have options, such as sick pay.
Engaging the workforce highlights that you put the workforce before profits.
Upgrade Hardware & Software
A silver lining for construction companies with liquidity is that they can invest in cheaper tools and equipment since most providers and suppliers are offering price cuts. As long as the investment doesn’t harm your employees, there’s nothing wrong with an upgrade.
Although materials and machinery are critical, you shouldn’t forget about computer programs. This website underlines the importance of data centers for businesses. In a modern world, construction sites not only need to store data safely but utilize SEO for marketing purposes.
Plus, with virtual meetings more likely, an effective hosting strategy will make the transition to remote-based work smoother.
Maintain Prices
Unfortunately, increasing your prices because you know that demand is higher than ever is the epitome of profiteering. Unless you have a legitimate reason to raise them, it’s smart to maintain your prices at a similar level.
Some firms drop them to show solidarity with the wider public, whose budgets are lower. Should you need to bump up prices, be sure to explain the increase.
Whether your supply chain costs are greater or you’re paying your workers more, your customers and clients need to understand you’re not unscrupulous.
Donate To A Good Cause
Donating to a good cause is the right move. Firstly, it’s the best way for you to help those who are suffering during tough times. Also, from a business perspective, it’s an effective marketing tool.
People will remember that you gave money during a crisis and will repay the favor in the future. Of course, you should donate to a charity to make money – that’s profiteering. Therefore, you must pick a cause that’s near and dear to your heart.
Striking the perfect balance isn’t straightforward as construction companies can at least trade. How are you walking the tightrope?
